An example of bad SEO, duly penalized by Google

The case in point: a site that has shifted from white hat SEO to black hat SEO

PandaBy February 2012, I had started to reference the site. As usual, I relied on a strategy that seeks to produce quality content based on the enrichment of the website with updated and interesting content, as well as on the improvement of the existing texts, optimizing pages. I also published several blog posts and began a profitable interaction with Google+ users.
All this had led, after 12 months, to rankings that matched the value of the site after its enrichment. Rankings that Google’s staff would have approved if they could have analyzed them manually.
However, my client has partnered with someone who had computer skills, and who had the bright idea to make him save about 10%, by entrusting his website SEO to an Indian company, Ajastra.

After a few months, almost all rankings were lost. Look at the image below, the red digits representing the conquered rankings when they asked me to interrupt my SEO activity and, green digits, the current rankings in December 2014 (often there’s no ranking in green, since the website ranks lower than 12th):Google rankings

The bad links penalized by Panda and Penguin

This Indian company sent to my former client reports to demonstrate the implementation of the SEO strategy for his website. Besides having submitted artificial articles packed with keywords to sites of articles already penalized by Panda as, they also submitted the site of my former client to  a string of all directories that could do all but make him get a sound Google penalty, via Panda and Penguin. I made a screenshot of part of this list:

list of directories likely penalized by Google to which the website in question was submitted

directories likely penalized by Google to which the website was submitted


Directories like (number five on the list) are the exact artificial SEO target that Google righteously addresses, otherwise its search results pages would be dominated by sites that use the most artificial SEO techniques instead of being dominated by the most relevant websites, as it’s now mostly the case.

What if your site has such backlinks?
Well, you should implement Google’s procedure to disavow bad backlinks.


World experts consider Google+ effective and beneficial for SEO and visibility

SEO look at Google plus

SEO look at Google plus

World experts have a high esteem of  Google+ SEO-wise

This is proof of the effectiveness of Google+, the social network Google often despicated as an unnecessary duplication of Facebook or even a failure. Indeed, a reliable and quite persuasive guarantee of efficiency, it is the number of shares and + Google+ that the world’s leading experts in SEO receive and display.

On blog posts , the site founded by Rand Fishkin which has become a global authority on SEO, the number of “plus” Google+, on average, is very close to the number of “like” Facebook, and is higher than that if the tweets. It is the same for SearchEngineLand.

And France ? Webrankinfo, to cite the most prestigious one, averages on its articles more  “plus” on Google+, than “like”  on Facebook.

Unless Google+ bashers deem to be better informed than the Gotha of  SEOs, this is an argument which should somewhat mitigate the overflowing stream of  their criticism.


Flattering comments are spam penalized by Google

Flattering comments spam comments to your post, such as “this article is brilliant” … are almost always written to entice you to publish the comment with the link … they are SPAM, Google knows this and will penalize you!

In general, we should only publish comments that, even if written by a competitor, bring something to our article or blog post in terms of content, accuracy or enrichment .

flattering spammy commentsPlease help me to deliver the Web from this pest that are flattering comments , sharing this article on the social networks or sharing this picture right here .

Watch the video below, less than a minute , Matt Cutts is clear.


Hummingbird is likely to favor blogs as SEO tool

Google hummingbirdConcerning the characteristics and performance of the latest update of the Google algorithm called Hummingbird, I refer you to  Search Engine Land’s excellent article on Hummingbird.

The effects of Hummingbird in two points

  1. it better understands the content and purpose of your website
  2. therefore your website, inasmuch it’s got quality content, will rank better on a wider range of secondary or long tail keywords, even if you do not have targeted them or if they are not much present in your site

Why the Google algorithm better understand your site, two points

  1. it is better at detecting the true meaning of words and phrases beyond mere literary significance. For example, if you write “when it’s raining cats and dogs”, it should understand that ythe phrase is about weather and not animals.
  2. thanks to the fact that it better understands the relationship between concepts , he understands better the whole context

What to do

  1. create quality content that can provide original, relevant and useful information for users
  2. give more importance to the content and less to keywords
  3. better follow Google’s guidelines for good rankings

Why blogs are becoming more useful SEOwise

Because they are an ideal tool to create attractive content to make your site a valuable resource for users interested not only in your products but in their proper utlisation, and all that is within our field of activity, from the point view of your customers and prospects.


Southern Italy, real estate opportunities

Real estate in southern Italy

Real estate in southern Italy

Here’s why you can buy beautiful and valuable real estate in Italy at a bargain price.

Southern Italy offers unparalleled beauties for your vacations. The sea is limpid and warm, seafood is delicious, climate is dry and not too hot, the coast presents a variety of beaches and resorts. You prefer an uncontaminated and quite seaside? You’ve got it. You’d rather choose a more glamourous beach? There are places like Amalfi, Positano, Tropea and Gallipoli, to name a few, that feature almost every kind of leisure.

Now, some circumstances made aparments and villas in southern Italy astonishingly inexpensive:

  1. the Euro is depreciating versus the Dollar and most currencies
  2. Italian banks suffer a real credit crunch, dampening the mortgage market for real estate acquisitions
  3. Unemployment is at record highs
  4. Purchasing power is at record lows
  5. Many are selling their secondary residences in order to raise cash
Actual real estate prices in southern Italy, on the coast, at the seaside, at few seconds walking from the beach? Between 800 and 1200 $ per square meter, even at 40 minutes driving from airports, unless they’re in a famous resort; but even there, they’re mostly cheaper than 2000 $ for square meter. Just choose a place on Google Maps .it, an search for immobiliare (real estate) + the place name on


Facebook and Google+, let me compare

Just trying my best to express the different feelings i get from Google + and Facebook.

If Facebook were It would be but Google+ would be
a drink a soda pop champagne
a pet a rabbit a cat
a cloth a t-shirt a suit
a vacation a safari a well planned journey
a restaurant an all you can eat a gourmet one
a plane a Tupolev an Airbus or a Boeing
a magazine a people one a scientific one
a game a lottery a chess board
a sport badminton tennis
a house a condo a villa

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