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Seo success story: real case analysis

How I managed to increase the traffic of a small business website 138% year-over-year

The importance of the blog for an effective SEO

website Montpellier France

Architect’s website – Montpellier, France

Via the blog, part of the site, I created quality content: posts of interest to users, even on some domains of architecture of industries for which my client does not provide any services.

For example, I have dedicated several articles to tiny houses, which are very popular on the Web. There have been even users who wanted to buy a tiny house by my client, and they wrote him, even if I had clearly pointed out that he does not sell tiny houses.

The popularity of the blog allows the website to rank at the top on Google for keywords related to its activity, such as  “architecte restauration Montpellier”, “architecte rehabilitation Montpellier”, etc. Note that about half the site’s traffic comes from four blog posts. Other posts will receive a dozen visits per month. It’s not easy to write a successful note.

Google+ better than Facebook

I have used Google+: the Google+ page that I created for the site brings me four times more visits and popularity then the Facebook page where I publish the same blog posts. Watch the video above to learn more.

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Google+ : selfishness is the enemy of social networking

selfishness is pointlessGoogle+, let’s start giving in order to receive!

Some companies use Google plus and other social networks exclusively to boast about the qualities of their products and services, which is rather pointless.

Google+ is not an advertising showcase

Google+ Pages and Google+ communities are not advertising showcases. These are pages and virtual communities of a social network. The purpose of these communities is offering you a free space to create relationships, share, enrich each other with information, news, tips, and all that is worth sharing and exchanging.

The saddling sterility of exaggerated self-promotion

selfishness brings loneliness

selfishness brings loneliness

Imagine going to a party. Suddenly, a dude addresses you to start boasting its merits, without showing any interest in your person. After a few minutes, you would start to get bored of all his boasting, and you would want to leave him. So why, when you post on Google+, you’re like that dude, behaving accordingly ?

The subborn selfishness of many participants, who do not even make the effort to give a little “+” to other publications, is deleterious. If what everyone does is just bragging about his products or services, Google+ and Google+ communities will soon become a sterile and useless space.

On Google+, give first and you will receive

I want to thank all those who share useful information, fun or valuable tips with others; I also thank those who interact, valuing each other’s work with +, comments, shares.

Should you like to read other articles I have written on Google+, click here.

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Google plus communities bring visitors to your website

The communities of Google+ bring big benefits traffic and SEO wise

Social Referrals - Google Analytics

Social Referrals – Google Analytics

Look at the picture above. On December 20th, 2015, I enrolled in three communities with the Google+ page of one of my clients. Then I posted two articles in these communities, taking care to interact somewhat with their members. From January 4th to 10th, 2016, my client’s site received 13 visits from Google+, against nine from Pinterest and three from Facebook.

Google+communities are vibrant

 communities on Google+ gastronomy, the number circled in green indicate the posts published since my last visit yesterday!


communities on Google+ gastronomy, the number circled in green indicate the posts published since my last visit yesterday!

The new Google strategy is based mainly on Google+ collections and communities, introduced in December 2015. I will not write here about the collections, wanting to illustrate the reasons why I cherish the communities.

Publishing in Google plus communities

Publishing in Google plus communities

The functioning of communities

Pretty simple: once connected to your Google+ account, click left on communities, and insert the desired word in the top search field (for example, “cooking” if you are looking for culinary and gastronomic communities). Then ask to join communities of interest, without exaggeration, as the posts of the communities of which you are member will be displayed on your home page. It is better to have few but well chosen ones, so as not to be overwhelmed with posts that have little interest for you.

If you want to publish something, in a predisposed field on your home page, when you click, there is a small circle to the right of your name. If you click it, a popup menu appears with the words “Your circles”, “public”, and the names of communities where you have already published. If it’s the first time you publish, click down on “details” and you will get he list of communities to which you belong. See figure on the right.

How to interact with communities

Google plus activity

Google Plus activity

This is a social network, be nice, do to others what you would have them do to you. Avoid self-promotion at any will. If something pleases you, give it a + or comment.

Try posting interesting things that bring value to other members of the community and to users who will read you.

Again, avoid sheer self-promotion.

If your business, for example, invented a great additive for car fuel, which can help consume and pollute less, publish an article showing the damage of car exhaust pollution on public health, and average spending for fuel, article in which you add a link to your revolutionary product.

Your posts will not go unnoticed. Look here left: the business I had in my last 24 hours after publication in three gastronomic communities.

Come join the fun communities of “plusers”!

 

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The new Google+ is definitely amazing

Google has just launched its new version of its social network Google+

In my opinion, it greatly improves its functionality, becoming much richer and more powerful. In short, I think it will eventually become a resounding success. Let’s see why I am so enthusiastic.

Operating Google+

Operating Google+

 Google+ sidebar menu

Google+ sidebar menu

If you are surfing as an individual or a business Google+ page, you are now welcomed by a set of image maps that illustrate the pages that Google+ suggests, according to your interests and your business on Google in general.

On the left, as you can see in the picture here on the left, there is a sidebar that allows you to visit the communities, suggested by Google+, or else your profile, or people managing a Google+ page.

Navigation is very pleasant and ergonomic. The variety and quality of information is amazing. Personally, to better understand a topic or even develop knowledge or techniques, I believe that the Google+ page collections are much more useful than Google News or even than pure and simple search.

Obviously, if it comes to shopping online, the search engine Google is still my tool of choice.

Google+ top menu

Google+ top menu

At the top, you always have the above menu, which allows you to choose from recommended pages in the case of pages and people, or else respectively suggested, followed and whose you are member, if you are on the communities pages. As a third option, you have pages that you manage or people who follow you.

The power of Google Search on Google+

If pages, people or communities suggested by Google+ do not suit you, on the upper side there is a search field that lets you find plenty of pages, communities or Google+ accounts that swarm of articles, photos, videos and useful, relevant information.

Ranking popular pages at the top of suggestions on Google+ will surely improve the quality and intensity of participation in Google+, because everyone is stimulated to enrich his Google+ page in order to be included in the suggestions that appear when other members open their own pages. In short, the race to be displayed on the front page improved search results from Google. Similarly, it will improve the quality of content for Google+.

Critics are surely coming up, and this is my answer

I think it is beneficial to be wary of dominant positions like Google’s. Critics may therefore have a constructive role and are welcome. They can promote pluralism. Personally, I’m rather enthusiastic about Google+. I have cherished it from the beginning, not least because its structure in circles lets me separate private life from working life.

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Google plus dead? No way, it’s very much alive

Google+ is alive!

Google+ is alive!

No Google+ funeral in sight

Google+ is a failure. Google+ has a losing strategy. Google will dismember Google+. Google+ is a ghost town. The funeral commemorations of Google’s social network don’t dry up. Yet Google+ seems to me well dynamic and alive, because:

  1. whenever I share an interesting post on Google+, I get some + and even shares, often more than on Facebook
  2. posts published on Google+ help SEOwise, as they are quickly indexed by Google
  3. publishing content to Google+ is very easy and fast, more than on Facebook
  4. you can quickly edit and delete any content posted on Google+, unlike with Facebook
  5. you can better target your audience through circles on Google+
  6. you lose less time compared to Facebook, because you can clearly separate content and professional activities from all that is private or leisure
  7. you can easily find some very interesting posts and professional pages

Some figures demonstrate the vitality of Google+

The founder and CEO of Stone Temple Consulting, Eric Enge, randomly selected 516 246 Google+ profiles and analyzed how often they are displayed, their public posts, the presence of public content on their pages, and public posts in the last 30 days. On the surface, the data seem bad for Google+. About 515,405 valid for the study, 90.1 percent did not have any public content available to all. Almost 50,000 profiles were classified as “active members”, and extrapolated to 2.2 billion accounts on the network, this means that there are more than 212 million active users.

But only 50 million of these users have posted more than five times, and less than eight million users have made more than 50 public messages on the network. An analysis of activity in the last 30 days reveals that publication rates are even lower. 23.4 million people have publicly displayed during the survey period. This means that less than one percent of people have publications in the last 30 days.

Google+ has between six and eight million very active users across the globe.

Why these figures are not so bad

Because, if one were to apply the same criteria for measuring Facebook users, again the number of active users is far less than the number of users. Moreover, the number of users who publish monthly, beyond 20 millions … is he will not so bad, and Google+ will add new services.

What is your take for Google+?

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How Facebook’s stalking us for spammy pub – a practical example

I like Facebook, I do not blame it for selling our email addresses to advertisers

Hundreds of millions of people use Facebook. Me too, Facebook gives me many free services, and I am grateful. Now, it is quite normal that a company offering such useful and powerful free services in the field of communication, must find sources of income to survive and even improve its services. Facebook has found a great way to use and monetize advertising. Here is a concrete example.

Facebook’s stalking our web browsing even when we are not connected to our Facebook account

Via cookies, there are plenty of sites that communicate to Facebook not only the fact that you visited them, but also your behavior on the site, the pages you visit, how you interact with the site, etc. Based on these data, Facebook is selling the same email address you used for your Facebook account, and probably even other addresses belonging to you, to companies that sell products or services relating to the sites you’ve visited, provided they have allowed Facebook to track you.

A concrete example

In January 2015, I started using Facebook two or three times a week, whereas before I visited it about once a month. In February 2015 I translated the site sublimart.it in French, for sublimart.fr online store. However, the most numerous products on this site, are printable Smartphone hulls by sublimation. Dozens of pages are devoted to it. Now, two days after the start of my translation, I received three commercials for the smartphone hulls. They are hereafter:

Facebook borne spam advertising

Facebook borne spam advertising

This notwithstanding, as my son made me notice before, I had bought him a smartphone cover on Amazon. So the pub came perhaps from this purchase. Amazon may have communicated my email to the senders of these messages, sent on behalf of trouvetacoque.com.

Confirmation that this was the origin of Facebook spam

Sublimart.fr for the same site on February 24, so after receiving two spam mail regarding the shells, I began to translate three or four pages dedicated to 3D printers. I had never visited sites on 3D printers in the previous month, nor had purchased any items that even indirectly 3D printers such as ink for this printer. Well, on February 26 I received the email below, precisely about 3D printers:

intrusive advertising via Facebook

intrusive advertising via Facebook

What should we do vis-à-vis advertising that targets us because of Facebook?

Don’t let it influence you. If we dream of buying that new car that we like so much, and after having visited itswebsite, we receive an email with a personalized special offer, do not take it as a sign from heaven or destiny, indicating that we need to make that purchase. Especially if our bank account tells us otherwise …

Google+ seems to me much more discreet

I frequently used Facebook for the first time last February, as I said, while I use Google+ almost daily. I never received any spam or advertising mail that can be related to my activity on Google+ or any spam related sites I visited frequently, before starting to use Facebook more frequently. That’s why I reckon that Google+ is much more discreet, and I haven’t got any clues that Google plus sells my email address for advertising purposes. Do you think I’m wrong? Thank you to let me know …

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The traffic Google+, Facebook, Twitter and Pinterest bring to 3 small companies sites

Case study: I analyze here the traffic 3 sites belonging to 3 French SMEs receive from social networks

You will see below the relevant screenshots of Google Analytics reports. Understandably, the strategies applied to each site, and the difference among the three categories of products offered by such sites, determine significant variations as well in traffic from social networks as in the type of social network. These reports refer to the last 30 days until yesterday.

www.abris-de-charme.com, site showcasing pool enclosures, porch, pergola – with over 7000 unique visitors in the last 30 days
social network traffic for  www.abris-de-charme.com-Google Analytics

social network traffic for www.abris-de-charme.com-Google Analytics

32 unique visitors arrived on this site the last 30 days from Google+. The website Google+ page receives an average  3000 views per month. It has about 120 Google+ users who follow it, and a little over 700 “+”. It received only six visits from Facebook, and about thirty “likes”, despite the fact that its Facebook page was created two years ago, a page that I rarely visit. The fact that this site has received five visits from Pinterest is due to the Pinterest page I created for it, although I never found the time to feed it. I did the same thing for Twitter, with a poor outcome.

www.geleeroyale.biz, online sales site of royal jelly, honey, etc.- with over 2000 unique visitors in the last 30 days
social network traffic for  geleeroyale.biz - Google Analytics

social network traffic for geleeroyale.biz – Google Analytics

www.geleeroyale.biz receives more visits from Facebook than from Google+, despite the fact that this company, which produces and sells hive products online has a Google+ page, but has no Facebook page. The reason is simple: its products are most likely to interest the Facebook public that the more professional Google+ public. It’s Google+ page receives 600 views per month, and his followers on Google+ are 30. It has also received 139 “+” on its Google+ page, with thirty followers. The “Likes” from Facebook are 15 in total.

www.equipements-de-cuisine.eu, the blog of one of the world’s leading professional appliances for food preparation, Dynamic Mixers – with more than 2,500 unique visitors in the last 30 days
social network traffic for equipements-de-cuisine.eu Google Analytics

social network traffic for equipements-de-cuisine.eu Google Analytics

Here, despite the absence of a Facebook page, and the existence of a Google+ Page for two years, this site receives only five visits per month from Google+, 6 from Facebook. It has more than 130 “+” from Google+ , and its Google+ page has got about twenty followers for about 450 views per month. It must be said that professional food preparation appliances are not too searched for on the web.

In conclusion, Google+ is more profitable, Twitter seems to provide little traffic, whereas Facebook’s not bad at all. Pinterest is promising

We must consider that Facebook has a great extenuating circumstance: since I prefer Google+, the time I dedicate to it for the three sites in question is 20 times greater than the time I spend on Facebook, where I rarely go.

The differences among these four social networks

For sites where images are paramount, such as porches and pool enclosures, Pinterest seems rather promising. Google+ is the best organized, enjoys the power of Google search, and you can control it well to avoid being polluted by spam from different backgrounds. With Twitter, it’s not easy to get visitors, while Facebook is undoubtedly the most popular, although I do not like it too much.

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Google+, dos and don’ts

Google+ is an effective social network for business

Google+ has several advantages: it can create circles to distinguish the different types of people or companies that we follow. Not only that distinguishes privacy from professional life, but also allows to catalog the topics you want to follow by function: prospect, customer, competitor, interesting person or company, etc. Moreover, Google+ is very efficient and ergonomic: it’s easy to figure out how to use it. For example, one can make a hang-out that automatically becomes a video posted on YouTube.

France's Consultimmo Google+page-2

France’s Consultimmo Google+page

What to do on Google+

I confirm what I had already written in this regard on how to use Google+, and would like to add:

  1. it is indeed a social network so you have to build relationships thereby
  2. to do this, use the search engine of Google+, specifying that you are looking for people and / or pages (if you are looking for companies)
  3. add to your circles those with a page showing recent activity
  4. choose preferably those who have won many + thanks to the interest of their publications, or those that have received a lot of visits, such as Consultimmo’s (a small French company ) Google+ page here on the right
  5. if you find a page is interesting and popular, you can always dig right into his circles to find other pages, firms or interesting people to follow
  6. interact with the pages you have inserted into your circle by doing them what you would like they to do with your page: give + to interesting publications, share them, add cool, relevant and brilliant comments
  7. try to publish articles (by posting their links on your Google+ page) that may be of interest to Google+ users, especially those whose page you have inserted in your circles
  8. If someone gives you a +, you could go to his page and give him a + on your turn …
  9. if someone adds a nice comment to your post, do not forget to put a + on his comment
  10. if someone shares one of your articles or publications, go to its page to check out if there is something worth sharing

What not to do on Google+

  1. use it as a window display, only for showing the products of your company or touting their merits there
  2. publish too many posts which are not enough interesting
  3. limiting yourself to publish content without taking care to interact with other users
  4. be stingy with +, shares, and positive comments about the publications of other users
  5. waste time in useless debates on social issues, politics, etc.
  6. be impatient, expect results right away: it takes time and passion

Thank you for your attention. Have you got any suggestions related to the use of Google+?

Consultimmo's Google+page

Consultimmo’s Google+page

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Attracting +, shares, and visitors to your Google+ page

That Google+ pages can be an important tool for the visibility of your commercial website, is now a widely proven and recognized by the community of SEOs.

I want to share my practical experience on how to create and manage a successful Google+ page.

How I created and fueled a Google+ page with visitors, shares and +

Google+ page

Google+ page

I take as an example the Google+ page of a pool enclosure manufacturer, of which you can see a preview above.

As the manufacturer’s website displays, the page has got more than 530 + on Google+. How I took it to get here:

  1. I created a page with a nice picture
  2. I looked for Google+ pages that interact well with other pages, by giving +s to other Google+ posts, by sharing, by adding more pages to their Google+ circles. Looking for “pool” on Google+ enabled me to find plenty of pretty active and dynamic pages
  3. I tried to befriend the managers of each Google+ page, giving them +s, little comments, insofar as I find their content interesting, avoiding meek flattering, simply because people are not stupid …
  4. I obtained that a dozen page managers  regularly read the posts I publish on my page
  5. I try to post on my Google+ page original and interesting content, with beautiful pictures
  6. I often illustrate my articles and publications with explanations that can prompt people to share
  7. I always interact with those who put me +s, adding them to my circles or giving them a + in my turn, if their content deserves it
  8. I avoid using my Google+ page as a window display for products, because it would not be interesting enough for visitors, except for rare exceptions.

Do you have any advice or experiences to share about your Google+ page? Thank you!

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